There is no secret that SEO in this time is very competitive. When you work for an Event Management company then it also has competition.
Because they have spent lots of money on ads and branding.
So organically beating them is quite tough. Special when you focus on any specific local area.
But there was an opportunity, the almost 1000+ people are searching Event Management Company on Google .So in that case if any Event Management company ranks on Google Top that is extra beneficial for them , they can get more quality leads in a very cheap budget.
And I cracked the Thai opportunity for our client The Royal Reception.
Asa a result we achieve,
- 1200+ organic traffic per month
- Increase their brand name searches
- Generate 10+ very high quality leads per month.
The Royal Reception Company Overview:
The Royal Reception is a leading event management company in Kolkata, specializing in organizing weddings, corporate events, and social gatherings. Known for their creativity and attention to detail, they have a reputation for making every event unforgettable.
The Problem:
The Royal Reception is a well known Event Management company in Kolkata. But it is Offline. When the points come Online, then they have very less visibility.
To acquire a single customer currently they are facing lots of issues like, talking with many people, doing site visits and spending lots of time and money to collect a single customer for their business.
That’s why they want to move online.
But lacking Digital Marketing knowledge they faced significant challenges in attracting online traffic and generating leads through their website.
They struggled with low visibility in search engines, resulting in missed opportunities and untapped potential.
SEO Objectives:
After an initial consultation, they signed up to me for my Local SEO Services. In November 2024.
They Specifically told me they want to tank on Google First page on mainly Two Keywords.
They are “Event Management Company In Kolkata” and “Wedding Planner In Kolkata”. Not only that, they also want to increase their website traffic.
SEO Objectives for next 6 months:
- Increase organic traffic to their website.
- Ranked Targeted Two Keyword on Google First Page
- Generate high-quality leads.
- Build a strong online brand presence.
Step By Step SEO Process:
1. Website Audit and Analysis
I began with a comprehensive audit of The Royal Reception’s website to identify issues and areas for improvement. This included analyzing site structure, page load speed, mobile-friendliness, and existing content.
2. Keyword Research
We conducted thorough keyword research to identify high-value, industry-specific keywords that potential clients were using. This helped us understand the search intent and create a strategic plan for content optimization.
3. On-Page SEO
- Content Optimization: We optimized existing content and created new, high-quality content targeting identified keywords. This included blog posts, service pages, and case studies.
- Meta Tags: Optimized meta titles, descriptions, and headers to improve click-through rates and relevance to search queries.
- Internal Linking: Improved internal linking structure to enhance user experience and distribute page authority.
4. Technical SEO
- Site Speed Optimization: Improved page load times by compressing images, leveraging browser caching, and minimizing JavaScript.
- Mobile Optimization: Ensured the website was fully responsive and provided a seamless experience across all devices.
- Schema Markup: Implemented schema markup to enhance search engine understanding and improve visibility in rich results.
5. Off-Page SEO
- Backlink Strategy: I mainly focus on building local citations. Because that can help to get more boost as a local business.Also I do 8 paid guest postings.
- Local SEO: They already have a good amount of engagement on their GMB profile . But the issue is they are not consistent and not optimized . So I optimized it and maintained consistency on their GMB profile.
6. Content Marketing
We developed a content marketing plan focused on creating valuable, shareable content that positioned The Royal Reception as an industry expert. This included blogs, infographics, and social media posts.
Results:
After six months of implementing our SEO strategy, The Royal Reception achieved remarkable results:
- Organic Traffic: Increased to 1900+ visitors per month.
- Keyword Rankings: Secured first-page rankings for several high-value keywords, significantly improving visibility.
- Quality Leads: Generated over 10 quality leads per month through the website.
Not only that also they rank on Google First Page on our targeted two keywords.
“Event Management Company In Kolkata” and “Wedding Planner In Kolkata”.
Conclusion:
The future looks exceptionally promising for The Royal Reception, in the part of SEO game.
My SEO results with The Royal Reception are no accident; I consistently achieve similar success for all of my clients.
Are you ready to dominate the local search engine results pages (SERPs)?
Then contact me, or you can also reach me on WhatsApp at +91861745073 to discuss your project.